Online Marketing is the thing. In fact, it is the cheapest form of advertising and if done correctly, the total amount of money you spend doing online marketing can be below $5. Yes, I’m serious, under $5. But it doesn’t just happen. The first step to understanding online marketing is to understand Google and the first step to understanding Google is to know about Google Business and ready your business for it. Here is more on Google Business.
1. it’s free
Google Places as you know is also known as Google My Business and it’s one of those Google Tools that can offer a lot of value for your business. There are a lot of things that are awesome about Google Places or Google My Business but nothing beats this one, it’s free. When I say free, you have to understand that I’m not referring to freemium but totally free. This means that you are at liberty to use it as you wish and all this happens with no restrictions on your part.
Google’s native Advertising Platform, Google AdWords is the largest and most popular web advertising platform in the world. And the thing is, once you set up a Google My Business Page, everything becomes easier for you as you can now integrate that page with Google AdWords to run low cost ads hassle free. If you are foresighted, I’m sure you are having an appreciation of how this can benefit your business and help advance it. It should be applauded.
3. Helps Customers Find You
When you set up a Google Business page, you must add your Physical Address to help customers find you. When you add your address, Google Sends a Physical letter containing a verification code to help confirm the authenticity of that specific address. Once the address is confirmed, your address would now be listed and becomes accessible through Google Maps. This will go a long way in helping your customers find you with ease while navigating be it in their vehicles or on foot.
4. Helps with Search Ranking
If you had been having headaches with your poor ranking on the SERPS, then you need to seriously consider setting up a Google Business Pages as it can be the missing link. Google’s main aim with their search engine results and listings is to be as accurate as possible regarding information they provide to their user which is why they will prioritize you in their search results if you set up a page with them.
In the 21st century when marketing on the web, one thing that is key is to stop thinking like a marketer and think like a publisher. If you didn’t compile and publish news about what your company is doing, then you need to reconsider your position as this can help set you apart. Google My Business allows you to update status just like Facebook does. This means if you have a special offer to your potential customers, you can make a quick 200 word text on it and update it on your Google Business Page. That way, when a customer searches your business, they will see the latest news on your company right from the Google Dashboard.
6. Have a Chat with Customers
Having a Google Business Page gives you your own Google Hangouts Account you can use for communicating directly with your prospective customers. Besides the above, the most amazing thing about Hangouts is that you can also simultaneously chat with up to 15 customers it’s amazing. I could try to explain how this happens but I might err. The best way if you want to figure out this feature would be to set up a Google Page of your own and check it out for yourself.
7. Customer Insights
Customer insights are important as they can help you in planning your companies overall strategy and how you can communicate your brand’s message to your customers. Some insights you will get from the ‘insights’ tab of your Google Dashboard include your page Visibility, Discoverability and Engagement statistics based in things like Gender, Age and Device that your customers would be using. You can also get the stats based on user country of the potential customers.
8. Reviews and Rating
Social Proof is the primary internet currency. Want to know what the secondary is? Well, bitcoin. Just kidding guys. If you want to build credibility for your brand online, then great reviews are important. There is nothing as satisfying as prospect reading reviews of over 10 other customers saying that your business is great and that you are an amazing business person, it’s amazing. And apart from Social Proof, reviews also give you crucial customer feedback you can use to improve your business processes.
9. It ties everything together
The Google Business Dashboard can give you instant access to all the other necessary Google Tools like Google Analytics, Google AdWords, Webmaster Tools, Google Insights, Maps and Search. What this entails is that Google Business is the Central Backbone of Google’s Marketing Hub and it would be to your disadvantage not to embrace it.
In conclusion, there are many platforms you can use if you want to market your business online but it can’t be doubted that Goole’s Platforms if integrated can be an online ‘nuclear weapon’ that can help you defy all odds and get your business to the top in no time.