If you are wanting to write an email campaign autoresponder for your business, you are probably wondering the best way to go about it. After all, there is a lot of information online, and not very much about writing effective automated emails to increase your conversions. Luckily, this article will show you the five main things you must do to write a persuasive, effective autoresponder.
How to Write An Automated Email Campaign for Your Business
1. Identify Your Target Market for Your Autoresponder
The first step to any successful email campaign is to understand your audience. Who is your prospect? What do they want? You should be able to answer these questions and more. Attempt to dig deep with research and understand your ideal customer’s age group, income level, geographic location, and more.
2. Solidify Your Goals
An automated Email Campaign autoresponder will not help your business if you don’t have specific goals in mind that you want it to help you obtain. Before you ever write your first email, you should know exactly what the purpose of the campaign is: to increase sales, signups, readers, etc. Always start with the end in mind and you will do better than ever before.
3. Choose Your Technology of Choice
It’s best to conduct research about your potential options with technology. There are a variety of email campaign service providers that will allow you schedule emails automatically and send them out to one or to many people. Some services are free, some are paid. Some services are very simple and ideal for beginners, while others allow you to do advanced things like track your users in real time, read data on open rates, and more. Make sure your tech is the right fit for your company.
4. Write 5-10 Compelling Emails
Once you have completed the three steps above, you are ready to start writing your emails. Plan to write anywhere from five to ten emails, and even more. The first email should be a “welcome” email. In this email, greet them to your email list and assure them that they made a great choice. The following emails should alternate between giving value and asking for an action, such as a purchase from your subscriber. Aim for twice as many value-giving emails as promotional emails as a general rule of thumb.
5. Review Your Results and Tweak It
You aren’t finished when you write your first version of your automated email series. You still need to watch the data and see how your prospects are responding. Try changing headlines, body copy, and the order in which you send the emails in order to optimize your conversions and get closer to your goals.
When it comes to autoresponders, not all sequences are created equally. In order to make your emails stand out in a sea of solicitations that are in your prospect’s inbox, you must incorporate the five tips above. Once you get the hang of it, you’ll be writing winning autoresponders easily.