Google Fined For Violating GDPR Law
According to the CNIL, the option to personalize ads is “pre-ticked” when creating an account with Google, effectively making its users unable to exercise their right to opt out of data processing for ads personalization, which is illegal under the GDPR.
However, broader consent like this is also illegal under the GDPR rules.
It’s not the first time when Google has been fined under privacy violation. Back in July, the company was levied with a record $5 billion fine by the EU in an Android antitrust case, which Google is currently appealing.
The Gmail History
Understanding Google Web History
The search giant starts keeping the log of all your searches as you signed in to your Gmail account. The Google tracks you every activity whenever you visit a website or click on a search result. With the use of Google’s browser toolbar designed for Firefox, you can personalize the data tracked by the search engine for any website. Your browsing history is often traced by the sites you visit, and the Gmail history is for all Google users. After enabling this feature, the Google can get the authority to use your data to personalize your search results.
The search data is good to assemble with the other data from Google, such as the history of YouTube. There are lots of benefits regarding the data in the database of Google. Hence Google can filter the search results based on your search web or Gmail history. Your search results may base on the location, sexual orientation, religion and health concerns. You can keep your information private without sharing it with Google.
Remove All Web History Buttons
If you don’t like the tracking style and search habits of Google, you can turn it off. It is quite easy to turn off the tracking of Google by signing into your Google account. At the top of the page, you will find a “Remove all Web History Button,” and by hitting this button, you can turn off the tracking of the Google. You can also enable it as per your convenience.
To purge the tracking cookies from Google, you have to clear out the cookies on your browser. For more than one Google account, you have to follow the similar steps to clear the cookies from each account and every browser.
Prevent Future Search Trackings
By visiting the Account History page, you will be able to hit pause history to prevent Google to save your search history. You can do it occasionally, such as you can use the incognito window in the Google Chrome without signing into Google Account. For the browser other than the Google Chrome, you can read the instructions available to use the private browsing mode. So, you can delete the history of your web and app activities on a frequent basis to increase the efficiency of your browser.