It is an obvious fact that Gmail is the most dominant email service of the world today. But things were a lot different just a few years ago. There were other players in the market including Hotmail and Yahoo Mail, but they drifted away from the scene rather quickly and Gmail appeared as the winner in the Gmail VS other mail services. Hotmail was one of the hottest emails services once, but during the Gmail VS Hotmail, the former won the game pretty easily.
Today, we talk about why other email services, especially Hotmail, couldn’t keep up with the market competition and lost their market.
Gmail vs Hotmail
Hotmail, an email service by Microsoft, was once so popular that Microsoft had to introduce a second email service named Outlook to cope with the increasing number of users. But things changed over time and a time came when both email services into one. However, Hotmail, now Outlook, is not down and out altogether. Hotmail has nearly 400 million active users. But considering the total number of email users in the world (over 3 billion), it is just a small portion of the huge email market.
On the other hand, Gmail, from the day of its inception, has gone only in the upward direction. Gmail now has more than 1.5 billion users. Nowadays, Gmail is a set standard for every email user and one hardly thinks of any other mailing service while creating a new email account.
Why Gmail wins the Gmail VS Hotmail Competition
We have already talked in various posts about features that differentiate the two email services. There is a new angle to why Gmail won the email market, which an average user doesn’t know. Although both Gmail and Hotmail services are free, the parent companies, Microsoft and Google earn from the advertisements.
What Microsoft did was create its own platform that incorporates adverts in the Hotmail. This way, Microsoft would earn from the clicks that users do in the Hotmail email service.
On the other hand, Gmail found out that user experience and personalization are key to earning more. So they avoided posting advertisements in their email services. Rather, they would gather the user data and post personalized ads on the search engines from the users.
When it comes to Gmail VS Hotmail, Gmail appears to be the winner. Despite being the new entry into the market, Gmail beat all its competitors and appeared as the sole leader of the email market. The reason for this quick success is that Google believes in user experience and personalization of its services.