If you have an Ecommerce site, then having these Google Analytics Tip’s are invaluable. The tremendous amount of data you will get from having Google Analytics installed on the site is just unmatched and will help you in growing your online business. Here are the top Google Analytics tips for Ecommerce websites.
Google Analytics Tip #1. Block out Referral Spam
Since the last quarter of 2015, there was an unprecedented surge in the total number of referral spam visits to websites all over the internet those that focus on Ecommerce. If you are not familiar with the word referral spam, then I’m sure you are familiar with Ghost traffic or Spam Crawlers. Such traffic can give you a false impression of how popular your site is and this can be bad for your planning.
The next question to address now is how you can block out such referral spam. The best method I’ve found to date is a tool named Referral Spam Blocker you have to add as an add on to your analytics and sit back while it handles your spam. Before I go on to the next point, it’s also important for you to know and understand that spam might be the reason you had been experiencing a high bounce rate over the last few months.
Google Analytics Tip #2. Install Ecommerce tracking for unlocking conversions
Yes, there is such a feature in Google Analytics and it is beneficial for your business. As you guessed, E-commerce tracking is a Google Analytics feature dedicated to those websites involved in Ecommerce. One thing to know though before diving deep into Ecommerce tracking is that the setting up can seem a little bit complicated than setting up analytics and in most cases if you are not ‘techy’, getting a developer to do it for you would be a wise decision. If you don’t want to go down the developer route, then you should consider using Google Tag Manager to make the setting up simpler for you. Collecting your data from an Ecommerce perspective will make it easier for you to later on use that data to improve the conversions on your website.
Google Analytics Tip #3. Observe Demographics
One thing that is key for any Ecommerce site owner is understanding his/her audience. If you don’t take time to study and understand your audience, you will find it hard to deliver value. Analytics give you the data on your website’s demographics including the age group, gender and interests of your users so you can use it to deliver products that meets your audience’s expectations. Demographic data can help you in planning and organizing key facets of your business such as content marketing, promotions, inventory sourcing and so much more which explains why understanding it is a necessity.
Google Analytics Tip #4. Mobile Audience
Over 50% of total Searches on Google are being done on a mobile device. Think about that for a moment. If you do not understand your customers’ behaviors on their mobile devices you might as well shut down your site. I know it seems mean but I love you so I have to be frank and honest with you. As we advance into the next decade, mobile devices will only get more popular and the sites that will convert the most are those who are ready to deal with and incorporate such mobile devices.
If you want help in deciding whether your site should have a functional mobile dedicated site, then Google Analytics will be useful with that, you have to look at your mobile stats, if at least 40% of your traffic is coming from mobile devices, then establishing a mobile version of your website is mandatory, something that shouldn’t be delayed.
Google Analytics Tip #5. Benchmark
The internet is now a jungle bigger then the amazon rainforest. To date, there are over a billion sites available on the internet. Think about that for a moment, a billion sites. Yes, not all of them are into ecommerce, that I won’t deny but you still have tough competition to beat if you are to succeed. I know, motivational speakers will tell you that your only competitor is you. Well, that’s total BS online.
If you want to succeed online, it’s imperative you spy on your competition and understand what they are doing and try to outshine them at that. But how do you measure the progress, you may ask? That’s where benchmarking comes in. Benchmarking measures your results against that of competitors to help you see where you fare. Google Analytics shares this data which gives you no need to worry about your strategy being stolen by a competitor.
Google Analytics Tip #6. Site Search
If you own an ecommerce site, then having a site search button on your website is a must. For sites using the WordPress/Woocommerce Combination, this is easier as it only takes you adding the widget to your sidebar. Sometimes, a user does not have time to go through your website product by product. In such cases, they type in what they want and see if you have it. When users do this Google Analytics collects this search data and delivers it to you in your Analytics dashboard. This information will be helpful especially if the users are searching for a product you don’t offer. You could sell it if it is popular enough.
Google Analytics Tip #7. Determine Product Performance
Google Analytics also allows you to measure the performance of your Ecommerce site on a product by product basis which can be classified as highly useful. This will be helpful in making a decision on whether or not to discard a specific product for your site.
In conclusion, Google Analytics is very useful, you just have to know how to utilize it effectively so that it works to the benefit of your Ecommerce website.