How To Use Google Analytics
Google Analytics, which also commonly referred to as “GA” is a free service that gives detailed statistics about the visitors to a website. With this service you can get the data like website visits, page views, average time on website, bounce rate, pages per visit and percent of new visits. Besides, you can also track referral traffic through Google Analytic, which includes traffic via marketing campaigns, website referrals and search engine.
Reasons every website owner must use Google Analytics
Whether you have a static website or a blog, you must use Google Analytics. If you are thinking why? Then below are a few of the reasons to use Google Analytics in your website.
• Find out the total number of website visits.
• Track the location of website visitors.
• Whether you must get a mobile-friendly website?
• Find out the source that is bringing traffic to your website.
• What marketing strategies are bringing the most traffic to your site?
• What are most popular pages of your website?
• How many visitors have converted into clients or leads?
• Where did your converting visitors come from and go no your website?
• How you can improve the speed of your website?
• What are the most read or popular blogs of your website?
There are many more such things that you can find out with the help of Google Analytics.
Steps to setup a basic Google Analytics account
Get started by creating a Google Analytics account. But, if you already have a Google account that you use to access other Google services like Google Calendar, Google Drive, Gmail, YouTube etc. then you can use the same ID to set up your Google Analytics. Make sure that you use a Google account that you will be using forever.
Here is your step by step guide to set up a basic Google Analytics account.
• Visit google.com/analytics
• Click on Sign in > Google Analytics
• A window will open saying, “(GA) Start analyzing your site’s traffic in three steps”; click on Sign Up.
• After you click on Sign Up, you will be asked to fill details about your website or mobile app.
• Fill all the details, check the Data Sharing Settings and then left click your mouse on Get TrackingID
• As soon as you will click on “Get Tracking ID” a popup will appear with Google Analytics terms and conditions. Agree to all the terms and conditions in order to get your Google Analytics code.
Install your Google Analytics tracking code
You must install this code on every page of your site. The installation differs from website to website. Like, if you have a WordPress website on your own domain, then you need to use Yoast plugin for code installation and using Google Analytics.
Similarly, if you have an HTML website, then you have to add the tracking code before the </head> tag on each page of your website. For this you can use a text editor program and then upload the file to your web host with an FTP program.
For blogs on Tumblr, you can find the option to add GA code in your Theme option.
In case of Shopify e-commerce store, you have to paste the tracking code (where specified) in your Online Store settings.
How to set up goals?
Once you are done with installing your tracking code on your website, the next step is to configure a small setting in your website’s profile on Google Analytics. This setting is termed as Goals setting.
In your Google Analytics click on Admin link, and then click on Goals under the view column of your website.
The purpose of Goals is to tell Google Analytics when something significant has happened on your site. Like, if you have an ecommerce site then you want to create a hank you page for buyers to land upon once they have successfully placed their order. Or, if you use your website to generate leads online through a contact form, then you will want to create a thank you page for visitors where they will end upon after submitting their contact details.
The URL will probably look something like this:
http:// ABCCompany.com /thank-you/
http:// ABCCompany.com /thank-you
Nex, in GA, click on the New Goal button. Choose the custom option and click on the Next Step.
Name your goal something that you will remember, choose Destination and then click on Next.
Enter the confirmation page or thank you page’s URL after the URL of your website in the Destination filed and change the drop-down to ‘Begins with”.
Enter the particular dollar value for that conversation and click Create Goal to complete the setup.
How to set up site search?
Site Search is another thing that will give you valuable data down the road. If your website has a search box, then this option is for you.
Start by running a search on your website and leave the tab open.
Visit the Admin menu of your Google Analytics and click on View Settings in the View column.
Click on Site Settings and switch it to On.
Look back at your search result’s URL. Enter the query parameter (generally q or s) and click Save.
This will allow Google Analytics to track all the searches made on your site so you can find out what visitor look for on your website.
How to see Google Analytics data?
When you will start getting Google Analytics data, you can begin to know about the traffic of your website. Whenever you will login to Google Analytics, you will be presented with your Audience Overview report. Or, if you have multiple websites, you will get the list of websites first and then Audience Overview report for that website. This is first of almost fifty reports that you will get through Google Analytics. Another way to access reports is by clicking on the Reporting link at the top.
So, get started with GA now and always know how your website is performing or how lucrative your marketing campaigns are proving.