Google Apps has officially changed its name. The new name is officially now G Suite.
I am not sure if this has been one of Google’s best ideas. It seems that the parent company of Google, Alphabet Inc is struggling. Its trying to find a brand identity. Also, G suite new user growth could be growing slower than expected by the management.
Google Apps for work is the Google brand of cloud software as a service offerings that target businesses.
It is a bit confusing for personal users. Google Apps simply charges a monthly fee for all of the same software services that we normally use.
Gmail, Calendar, Hangouts, Drive and all the other tools are free to personal user. They are now available for a monthly fee to businesses.
The main additional benefit is that businesses can register a customized domain name.
This personalized domain name is what businesses use to communicate with their customers using gmail.
Also, employees and independent contractors access the Google Apps using a business domain. Its registered with google or a third party domain registry. These are referred to as enterprise features.
Based on figures and facts cited by google over 6 million businesses used the Google apps for work software as a service feature. Although this figure sounds impressive, it pales in comparison to its nearest competitor.
It seems that the primary benefit is that information technology administrators can fine tune privacy ans security protocols from within G Suite aka Google Apps in comparison to the consumer facing G Drive services.
Furthermore, the Google marketplace is a place where businesses can easily shop for add ons and extensions.
This allows IT departments to fine tune the integrations needed to stay on the cutting edge of technology. Google customers have download over 300 million prosucts from the Google Apps store since inception.
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