Apple’s old email app just isn’t enough for some people. A new contender is on the rise.
Apple’s Mail app was a huge deal when it first came out. It was simple to use, but it hard rich features – like easy account setup, photo integration, quick search, a decent spam mail filter, easy integration with every major email service, and more.
But now, Apple Mail is, like Apple’s other primary apps, is exhibiting a gradual quality reduction. Its main problem is that it has a glitch that makes Gmail messages come in a little slower, but that’s a big problem because more than a billion people use Gmail. There are issues, too. Search is sometimes slow and iffy, and it is even worse with a big email inbox. There a lot of little glitches that pop up, too. For instance, sometimes messages get stuck in the email outbox, and you can’t send or delete them.
What’s worse is that Apple hasn’t even tried to solve what other people have attempted to fix: smartly separate different email types, like personal messages versus newsletters. It just looks like spam and allows you to manually label people as important.
So, the end result is that iPad and iPhone users – particularly the big number of people who use Gmail – are looking for new choices, even though the company doesn’t allow people to choose third-party applications as their default app. Let’s take a look at a few of the nicer choices, including a cool one by EasilyDo called Mail.
A couple of the good ones
Some individuals, including myself, have downloaded Google’s native Gmail app on the home screen of their iPhone. But, it’s not all that great. It’s a little wanting, a little wonky, and it doesn’t have a single inbox for several accounts. Others like its colorful relative, Inbox – Gmail-focused app, as well. It still doesn’t have a single inbox, though.
Another great option I love is Airmail, because it is quick, can be customized easily, and it isn’t made just for Gmail. It even has support for old-school POP options, if you still have one you don’t want to get rid of. There is also a version for Mac. Another pretty nice iOS mail app, CloudMagic, just created a version for Mac.
The popular choice
Perhaps the best alternative until now has been Outlook for iOS. We’re all familiar with this old application from Microsoft. The Verge has listed it as their favorite email app for the iPhone. Microsoft acquired an app by the name of Acompli, and they’ve been able to turn it into something great for iOS. Outlook for iOS is very fast, and it does a pretty good (but not perfect) job of bunching the most critical messages into a tab called “Focused”. It has a simplified, unified inbox, does Gmail well, and several others, and it has a very quick, precise search.
The new choice
Now we’re going to look at a new choice. It’s called Mail, and it’s by EasilyDo. The company is notable for creating a smart assistant application. The new app out from EasilyDo does Gmail extremely well, but it isn’t Gmail-focused. When it came out, it could manage all types of accounts except for POP and Exchange, and Exchange is slated to come out in the summer.
The app’s big benefits are its super speed: default, one-tap unsubscribing; quick search; and assistants that pull out, sift, and parse messages having to do with stuff like bills and travel plans. It has a big feature set, too, like a simplified, single inbox, customizable email snoozing, and an undo feature.
Let’s get back to the one-tap unsubscribing. That is a powerful feature.
In the tests I did, EasilyDo’s Mail app met all those claims.
Its first claim is speed. Almost every time I tested it over the last week or so, emails, and particularly the ones sent to my Google accounts, came up quickest in Mail by EasilyDo – even quicker than in the native app for Gmail, or Microsoft Outlook.
Next, I looked at search. It was quick, too, and the keyword I searched for came up in the results list. If you’re trying to find an individual, the results get sorted out into different lists for messages going out and coming into a person.
You can also take back a lot of actions, including email message sending, if you click a big, temporary Undo button in a three-second time window. It worked for me every time I tested it.
The feature I liked most by far was the one-tap unsubscribe. The app has a smart folder, or message list, and it recognizes them as subscriptions. You can easily go through the list and tap an “X” to get unsubscribed from the place it was generated from. You don’t have to search for the unsubscribe button or navigate to a webpage to do it. You’ll even see a tiny animation to let you know that it has taken you off the subscription.
There are more intelligent folders, as well. For example, there’s a travel folder. As soon as I got the app installed, it discovered all the emails about airplane trips and showed me the essential information – like seats, times, and flight numbers – in a card.
There’s even a smart folder exclusively for emails that have attachments, so you can access them faster.
I have to note that Google’s native Gmail app has something like that with smart folders with their smart categories for finance, purchases, travel, and more.
Unless you never use Gmail, are a light-use emailer, and mainly use iCloud, I suggest you go with a different choice than Apple Mail for iOS. Maybe you have one you really like, but I believe the Mail app by EasilyDo is a great choice. There’s a version for iPad coming out in the autumn and a version for Android coming out later this year.
Right now, Apple has a choice: They can either up their email game in a big way, or they can let people pick a default app – or let them do both.