Have you ever sent an email to a large number of people and never heard back from them? Chances are you have. Through this article, I will give you some guidelines for sending bulk emails with Gmail. But first, let us try to understand what bulk emails are.
Bulk emails are classified as an email that is being sent to a large group of people. Gmail has a very strict policy about spamming. Over the years, users have been exploiting specific features to send unauthorized emails. This is why Gmail has come up with a policy that might classify you as a spammer.
When you send an email, the ultimate goal is to deliver that email right to the inbox of the target users. If it lands in some other folder it becomes close to useless. Some folders like “Spam” and “Junk” attract mostly unsolicited emails that you do not want to read. This is done both on basis of user behaviors and account standing of the person sending the email.
For example, you want to send a new year greeting message to your family and friends. Considering you are reasonably social, you list could be around 120-200 contacts. Now, you don’t want to send an individual email to each one of these. It could take you hours and hours of sending the same message to a different receiver. What you do is you either put all the email addresses in “To”, “CC” or “BCC” section and send dozens of emails with a single click of a button.
However, Gmail might classify you as a spammer. In this case, these emails will not land in the inbox folder of the receivers. Chances are it is never seen. This is why sending bulk emails with Gmail has become a challenge over the years.
Tips for sending bulk emails with Gmail
First of all, you will need to own a domain name. You can either purchase it from Google or any other domain registrar. The cost is around $12 per year.
Next, go to Google Postmaster tool. You will have to log in with the account that you want to send bulk emails from.
Once logged in, it will ask for domain verification. You can do this by either adding a DNS TXT or a DNS CNAME record. Both these records are provided once you add your domain name in the first step of verification.
Once you enter the records, click verify.
It might take a couple of hours for domain verification. You can go back to Google Postmaster tool and check the statistics as well as the standing of your email.
You can also see if your emails are going to the spam folder. It will also give an overview of the limits. Since mail classification is dependent on how users rate an email, it will also provide the folder insights. This is a very useful tool and you must use it before sending bulk emails with Gmail. There are guidelines about everything from authentication to delivery.
If you abide by Google’s bulk email sending guidelines, sending bulk emails with Gmail becomes as easy as anything.